Your reputation as an email sender is highly influenced by how engaged your list is. Don’t ask me how, but the likes of Google have algorithms that will set your reputation based on several factors including how many of your emails are opened and clicked. So having a highly engaged list has more benefits beyond just the obvious. Let’s dive into our 8 tips for building a highly engaged email list.
1. Get your onboarding right
Your subscribers are likely to be the most engaged in the first few days of signing up. This is the time to build trust. Ensure you have a welcome email that goes out instantly and at least 2 follow up emails over the course of the next few days. Don’t be pushy, don’t force a sale. Be informative, reaffirm the benefits of your services to your subscribers. Make it about them and they will come back for more!
2. Offer a compelling incentive and keep on giving
This can be anything from a discount, a free trial, or an exclusive piece of content. Offering a valuable incentive will encourage people to sign up for your email list and will also help you build trust with your subscribers. Don’t let this be a one-off, offer discounts or exclusive content through emails to keep your subscribers happy and engaged.
3. Make it easy to sign up
Making it easy for people to sign up for your email list is key to building a highly engaged list. This means making sure that the sign-up process is quick and simple, and that it is prominently featured on your website. You should also consider offering multiple sign-up options, such as a pop-up form, a side-bar form, or a sign-up form in your footer.
4. Segment your list
Segmenting your email list can help you personalize your emails and provide more relevant content to your subscribers. This can lead to higher engagement and a more positive relationship with your subscribers. You can segment your list based on things like location, interests, or behaviour. If you can, ask your subscribers to build a profile and use the data to improve their experience. Need help creating a strategy? Get in touch with us for a free consultation.
5. Write high-quality, relevant content
The fifth secret to building a highly engaged email list is to write high-quality, relevant content. This means taking the time to understand your audience and what they are looking for, and then creating content that meets those needs. You should also strive to make your content visually appealing, with a clear call-to-action, and a focus on engagement. Keep your emails short and stay on topic. Always ask yourself, what value does this content offer your subscriber?
6. Timing is everything
The timing of your emails can have a big impact on their success. You should aim to send emails at a time when your subscribers are most likely to be checking their inbox, such as early in the morning or late in the evening. You should also consider the time zone of your subscribers, and make sure that you are sending emails at a time that is convenient for them. Platforms like Sendinblue have a ‘send time optimisation’ feature. This means the platform will pick the right time to send based on your subscribers previous opens.
7. Test and optimize
The seventh secret to building a highly engaged email list is to test and optimize. This means experimenting with different subject lines, sending times, and content formats, and then using the results to improve your email marketing strategy. You should also regularly analyse your email campaigns to identify what is working and what isn’t, and then use that information to make changes that will lead to better results.
8. Keep your list clean
Finally, keeping your email list clean is key to building a highly engaged list. This means regularly removing inactive subscribers, and making sure that your list only contains people who are truly interested in your content. A clean email list will not only help you avoid deliverability issues, but it will also help you reach the people who are most likely to engage with your content.
In conclusion, building a highly engaged email list is crucial for businesses that want to grow their customer base and drive more sales. Tools like Zero Bounce can help you verify your email list and offer up to 98% accuracy.
By following these 8 secrets, you can create a powerful email marketing strategy that will help you connect with your target audience, build relationships, and drive conversions.
